We’ve had the privilege to carry a century of humanity. But maybe what we carry isn’t just people, it’s an idea: that while we’re not the same, we can be one. All it takes is the willingness to dare. This Cadillac commercial entitled “Carry,” which debuted during the 2017 Oscars, begins by showing street protests before transitioning into scenes of humans helping other humans, like soldiers assisting a wounded compatriot and a man being airlifted from a flooded neighborhood. “Carry” shows the moments of humanity that exist amid the protests, and emphasizes how Americans, despite what they believe or where they come from, have helped each other and carried each other forward throughout the past century, with flashes of military veterans, political movements of the past, and inspirational celebrities like Marilyn Monroe and Muhammad Ali. #DareGreatly
Under Armour has been elevating the athletic game since 1996. Founded by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel and continues to focus on making all athletes better through passion, design and the relentless pursuit of innovation.
Under Armour will launch a full collection of exclusive Muhammad Ali™ branded performance apparel, footwear, and accessories in fall of 2015 at retail locations worldwide. Along with that, the brand will use the infamous Ali photographs, video footage, and audio clips in their brand-wide marketing campaigns.
Roots of Fight tells an authentic story that reflects a genuine place and time and weaves the true stories of icons from the past with those of the present. The company pays tribute to the rich history and tradition of martial arts from regions around the globe and connects the history and images of iconic fighters like Muhammad Ali and Bruce Lee.
The Muhammad Ali collection is inspired by his legendary fights, training techniques, and undeniable style.
Muhammad Ali is responsible for some of the most legendary moments in the ring and remains one of the most recognizable men in history, more than 50 years after he emerged as a gold medalist at the 1960 Rome Olympics. His incomparable work ethic, revolutionary techniques, and fearlessness towards standing up for his beliefs, all contribute to the legend that is Muhammad Ali. Among his countless awards and accolades, he was named Sports Illustrated’s “Sportsman of the Century,” GQ’s Athlete of the Century,” is a United Nations Messenger of Peace, and has received the Presidential Medal of Freedom and the Amnesty International Lifetime Achievement Award.